The Big Think
THE BIG THINK:
A rare chance to get a glimpse of agency life and live the deadline for 22 hours.
LRD gains IPA CPD
All our training and hard work has paid off! Just one year into our IPA membership we've gained our CPD Standard accreditation.
In The Meantime
Ian Langlois gets a taste of a brewery that in brand terms, sets a very high bar.
WHAT! THERE'S UGLY IN ADVERTISING?
A glorious initiative for inglorious fruit and vegetables.
ADIE AND TOM COMPLETE LEGREGS CERTIFICATE
Congratulations to our Managing Director, Tom Robertshaw, and Account Director, Adie Roussel, for completing the IPA LegRegs qualification.
WELCOME LOVELL OZANNE
We're pleased to welcome new client Lovell Ozanne to the family.
THE BETTER THE PEOPLE, THE BETTER THE WORK
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. But how does an agency’s membership help the client? Our Non-Executive Director, Joyce Kelso investigates.
LRD’s Account Manager, Emily Gledhill, has recently been awarded The IPA Commercial Certificate.
GOAL50, TACKLING POVERTY
LRD Creative Director, Ian Langlois has returned from his third trip to Cape Town with charity Goal50, helping vulnerable youngsters in some of the toughest townships in Africa.
BIG THINKERS GATHER AT CAREERS SHOW Our LRD team were on hand at this year's Careers Show to give advertising advice and recruit big thinkers.
Creasey’s.com, the new website for Guernsey’s only department store, is now live.
HERDS OF TOP MODELS ON SHOW
Another successful Guernsey Dairy Half-Term Fun Competition saw many children get crafty over the half-term break.
MANY HANDS MAKE LIGHT WORK
In 2015 we’ve been kept very busy by our clients. We like it that way. Read more about our year.
DELBRIDGE'S DIGITAL DIPLOMA
LRD’s Head of Copy, Jim Delbridge, has recently been awarded a Diploma in Digital Copywriting by the Institute of Direct & Digital Marketing.
LRD SPONSORS TEAM OF THE YEAR
A firm event in the sporting calendar, Betway Channel Islands Sports Personality of the Year was an opportunity for us here at LRD to get into the team spirit.
LRD JOINS THE IPA
Agency gains significant endorsement of professionalism - IPA membership status.
LIFE BELOW THE FOLD
EMILY DISPELS THE MYTH OF THE DIGITAL FOLD
Find out more about what life is like below 600 pixels and why not to fall into the trap of thinking that there is a digital 'fold'.
FEELING FESTIVE WITH CHRISTMAS AT CREASEY'S
Putting a whole new spin on ‘bang for your buck’ we’ve been having some fun with this year’s Creasey’s Christmas campaign.
LRD – THE BIG IDEA APPOINTS THREE NEW BIG THINKERS
We’ve recently taken on three new ‘big thinkers’ to help develop our business further.
A CAREER IN BIG IDEAS
Far more rewarding than just a job.
MARINE & GENERAL ADVERTISE ON RADIO FOR FIRST TIME
M&G are dipping their toes in the water and advertising on Island FM for the first time to promote The Chandlery on the Bridge.
ALDERNEY REGULATOR GETS RESPONSIVE WEBSITE
LRD have completed another website re-vamp, this time for the Alderney Gambling Control Commission (AGCC).
RESPONSIVE WEB DESIGN - ARE YOU READY TO RESPOND?
Google announce that non-mobile optimised websites will fall down their search rankings.
NEW eGAMBLING AGENCY LAUNCHED
Agency launched to benefit operators in the Channel Islands with no compromise to creative work.
WRITING RADIO COMMERCIALS THAT DELIVER CUSTOMERS
Looking for a radio advertising campaign that attracts listeners? Tune in to Jim’s top 10 writing and production tips.
IS TRUE SYNERGY POSSIBLE?
Tom Robertshaw, managing director at LRD looks at what makes a great client & agency relationship.
NEW AURIGNY RADIO ADS TAKE TO THE AIR
The latest fleet of radio commercials promoting Aurigny, ‘the islander’s airline’, took to the air on Island FM this month.
AURIGNY JET LAUNCH
There’s a serious global shortage of Brazilian beer after last night’s Aurigny/Embraer jet launch party.
BRAND BUILDING, BOATS
& BREDA TV
It’s not often that you get an opportunity in your career to hurtle through the water on a boat that reaches around 68mph, but LRD creative, Duncan jumped at the chance!
THE YEAR OF THE SOCK
We've been busy because our clients have been very busy.
IPA SUCCESS FOR MEL AND ADIE
After several weeks of study, Adie and Mel have been awarded the IPA Commercial Certificate.
TRIPLE SUCCESS FOR LRD TEAM
Three members of LRD The Big Idea have passed their IPA Foundation Certificate. Account manager Adie Roussel, account executive Hannah Willson and creative James Le Tissier took their exams earlier this year after a comprehensive study period looking at the brand communications process, from its position in marketing through to the final execution.
RE-CYCLE YOUR LOOSE CHANGE WITH ISLAND WASTE & ST. JOHN
LRD designs three special fundraising skips for the island's leading commercial waste management company, Island Waste.
GO WEBSITE LAUNCH
GO is a charity that helps young people with communication issues find worthwhile employment. Their new website is now live.
WELCOME TO DOREY FINANCIAL MODELLING
A big hello to the latest addition to the LRD family - Dorey Financial Modelling.
Well, that's it! After 5 years at L'Islet, LRD - The Big Idea is MOVING INTO TOWN.
Congratulations to our client Aurigny, which has been judged as the best short-haul airline in an annual readers’ survey carried out by consumer magazine: Which?.
NEW EXHIBITION STAND FOR ALDERNEY GAMBLING
Alderney Gambling's new exhibition stand, developed by LRD in association with Collins Winning has been unveiled.
WELCOME ADIE, HANNAH AND JAMES
We have three new team members starting this summer. Adie Roussel has been appointed as account manager on Randalls, Creaseys, Alderney Gambling, St John and Hannah Willson will be supporting her and the company directors in her role as account executive and James Le Tissier joins our creative team as a junior creative.
THE HIGH STREET IS OURS
LET'S WORK TOGETHER TO SAVE IT
Tom Robertshaw, managing director at LRD looks at retail’s burning issue