Helping Alliance lead the way on low prices in the Channel Islands.
We’ve been working with Alliance, the Channel Islands' first low cost grocery retailer since its major re-launch in late 2008.
Our work has helped build a local hero brand that has experienced staggering sales growth. It has supported a successful new store launch in Jersey and seen them through a hugely influential Tesco partnership programme. We have successfully taken the brand onto TV, Radio, Press, Direct Marketing and social media channels.
Positioning the store as the champions of low prices with a no frills, no nonsense, simple and direct creative approach that just screamed VALUE. Our irreverent and aggressive low cost messaging throughout the store and across several media channels has established without doubt Alliance’s credentials as the market leader of low cost groceries.