In the context of the Channel Islands market, Insurance Corporation is a major player. Its understanding of local economic, political, sociological and geographical conditions makes it best equipped to understand island nuances, imperative when shaping insurance policies.
Being an active part of the local community is paramount. It’s what sets them apart from their competitors.
The company sought a big idea that would re-inforce and accentuate one of their biggest strengths - they’re local and for islanders. It came in the form of four words. Here, by your side.
The concept sat comfortably with every facet of Insurance Corporation’s activity. It’s the embodiment of the brand and can be used in advertising, sponsorship, philanthropic activity, social media, recruitment and internal marketing. Truly a BIG idea.