Norman Piette Digital Strategy


Facebook, a new and effective marketing channel for Norman Piette

 

They say good content inspires, convinces, educates or entertains. And this has indeed been the case with our social media channel work for Norman Piette, Guernsey’s premier building merchants.

 

Our work has helped the business grow and engage with its local community audience and generate further awareness of their big brand promise; Helping to Build a Better Guernsey. 

 

We’ve introduced high impact competitions such as our Beyond Your Wildest Dreams and Mystery Prize campaigns that have combined social media with offline broadcast media to generate high levels of engagement and provided a new and robust platform to communicate many brand and product led content 

 

In 12 months we’ve smashed the annual performance targets set for this channel. We’ve helped Norman Piette deliver an increase in followers by over 370%, generated 476,877 impressions and over 6,800 post engagements.  

 

As a result Facebook has become an important cost effective marketing tool for the brand. Enabling it to connect and engage with its audiences across a broad range of subjects from brand heritage and community projects to product demonstrations, competitions and seasonal offers.