Glasses were raised (then emptied and refilled) recently to celebrate Emily achieving her IPA Commercial Certificate. The qualification is designed to educate future industry leaders in agency finance, to help with those important client conversations and to build the understanding that you need to create great work for clients that delivers a great profit. 

‘In any industry it is vital to understand how to be commercial, budget appropriately and have the tools to drive a business forward,’ says LRD MD Tom Robertshaw. ‘With the support of the IPA we encourage all of our team to self-improve and ultimately deliver a better service to our clients. Emily has worked extremely hard and we congratulate her for her achievements to date.’