We’re broadcasting ISLAND FMs new look
The award-winning Guernsey radio station has recently celebrated its 21st birthday. Not only is it the Channel Islands favourite, per head of population it is one of the most listened to commercial radio stations in the world. Its RAJAR listening figures are regularly off the scale.
To mark its coming of age, LRD was tasked with creating a new ‘set of clothes’ that would reflect something of the energy and dynamism that the station injects into the local community. Vibrant, friendly, informative, entertaining, edgy, contemporary and always ‘on the money’.
The challenge has been to take an audio-oriented business and make it equally memorable visually. Don’t be shy, try pink! Can’t wait to see this roll-out.