Our kids campaign transformed hundreds of local primary school children into advertising agency art directors.
Embrace the local community for the arrival of Aurigny’s new jet was our brief. What better way than to let them take a very active part in the advertising creative process. We asked school children to paint themes around the benefits that their new jet would bring to the island with prizes for the best paintings and an overall prize to win a trip for their whole class to fly to London.
We conducted the voting process through Facebook attracting over 5,000 votes from the local community and tripling the number of followers for Aurigny. We attracted the attention of the local media. Social media engagement statistics went through the roof as we mobilised each school’s marketing machine. Pupils, teachers, parents, grandparents, aunts, uncles, friends all voted. Our headlines added the finishing touches to the advertising and the winner’s painting featured as a large outdoor poster. The winning trip was covered Envoyage, Aurigny's inflight magazine.