Creative Learning in Prison


In a sentence... perceptions can be changed.

CLIP is a trailblazing charity that operates in Guernsey prison. Its mission is to reduce re-offending among prisoners through education and then integration into the community. On release, prisoners with improved work skills often contribute to family and to a safer society.

Government contributes to education for prisoners but it is not mandated to provide anything more than formal teaching of classic subjects. For many prisoners, formal education at school was not a good experience and so CLIP was introduced in 2014 embracing more accessible creative subjects and innovative learning techniques. The impact has been immense. Interestingly, a number of prisoners find that post-CLIP, they are able to thrive in more formal learning conditions.


CLIP works. But growth requires funds. Funds?


With a budget of £10,000, LRD was engaged to raise £100,000 to build a multifunctional workshop that would generate more income to extend CLIPs educational programme. A gathering of local high net worth indivduals and grant-giving organisations were invited to a ‘magnetic’ venue - Guernsey’s Governor’s residence. The communications start point was to find a big idea that had a strong call to action.


Time. For change.


The presentation was not a crude ‘sales pitch’ but an emotional engagement to some impressive hard facts. A three minute infomercial on CLIP and its success with reformed prisoners was followed by a Q&A session using a panel that included the Prison Governor, a CLIP representative, a tutor and a serving prisoner who had very positive experiences of CLIP. In particular the invited guests put forward many questions - especially to the serving prisoner.


The evening closed with an emotive commercial. Donations were promised on the night. Suporting materials included a logo, a microsite, display panels and mailings to the invited audience.

The workshop build is underway. And, although these are early days, the re-offending rate in Guernsey now stands at 13%, considerably lower than France, Germany and England & Wales at 45%.