Our second commercial for Genting has just aired on national TV. The second ad of THE PLAYER campaign produced collaboratively with our LRD-eGambling Partners - Ponderosa and John Ayling & Associates was shot at Genting's state of the art live casino studios in Riga, Latvia.


Genting are one one of the world’s biggest and best known casino brands operating over 40 casinos nationwide. Earlier this year they launched one of the most progressive online casino offerings to be found anywhere on the market. The most realistic HD online gaming experience designed and built specifically with serious casino players in mind.


Genting Model 

Whereas our first commercial set out to encapsulate how players really felt about playing by following THE PLAYER, a fictional character, around an amazing far eastern cityscape and hearing him share his thoughts and reflections on his gaming ethos and attitudes as a serious casino player. Our second commercial reveals the stunning Genting online casino experience for smart casino players - this is Real Casino, Live and Online. 


Another great team effort by LRD, Ponderosa and Genting with a shoot conducted this time in the slightly more chilly January climate of Latvia (-18 degrees celsius). Luckily we were indoors!



In addition to creating and producing the TV campaign, planning and buying the media the LRD-eGambling partnership also produced the supporting digital collateral to accompany this epic campaign.


Early data shows that players are really relating to the creative approach with substantial increases in web traffic, registrations and deposits at


The LRD-eGambling Partnership is a ‘best of breed’, full service agency offering for the Alderney regulated gambling industry. A genuine alternative to London (and London prices) it brings together proven expertise and reflects the jurisdiction’s No1 status for eGambling.