LRD builds hero brands. To launch Guernsey FC in 2011 we brought together
key local client businesses and fellow hero brands Sportingbet, Aurigny and
Alliance. This platform delivered not only sponsorship income, but helped create
initiatives that would foster island pride and put ‘bums on seats’ in a football
stadium.
In the run up to the opening game we invited the entire community to ‘Paint the
Town Green’ with players in the High Street handing out green balloons, signing
autographs, passing out match day programmes and green ribbons to tie onto
cars in support of ‘our boys’. States members took part in a photoshoot on the
steps of the Royal Court wearing GFC scarves.
We designed, produced and sold advertising for the match programme, hosted
events to encourage the business community on board, wrote press releases
and liaised with the media and wrote a series of GFC Christmas carols… and
then we gave birth to a real crowd favourite - Roary the Lion. The rest is history!
