Originally an inter-parish competition, the conservation awards were founded in 1989 to help safeguard the precious green spaces in the islands for future generations. At that time nature conservation was considered a ‘fringe interest’ with little private, political or media but with LRD’s help Insurance Corporation have swam against the tide and pioneered support for green issues that have now become commonplace.
LRD has organised and managed the project for the last 10 years taking it from an altruistic yet modest Guernsey event to Channel Island successes that have united the nature conservation communities of Guernsey, Jersey, Alderney, Herm and Sark. Each year we’ve created high quality video and online branded content to promote the many worthy initiatives and the Insurance Corporation brand.
The aim was to highlight the important conversation work that takes place in the Channel Islands, but also align Insurance Corporation with a positive legacy project that gives to the community, helping these projects along the way.
Would you like to create your own positive CSR initiative that lasts for over 25 years? Contact us at LRD today.