PEA Case Study

Private Equity Administrators (PEA) are a fund administration business based in Guernsey, Denmark and Sweden.  In a cluttered competitive market where every operator offers similar services, how does PEA stand out from the crowd?


We recognised it was important to bring their values and key attributes to life through personality and developed a compelling and engaging programme of branded content activity.


Thought leadership, news, industry insight and opinion pieces written in PEA’s intelligent contemporary tone of voice with a side order of humour and metaphor.


Writing about cycling domestiques, money laundering, Nadia Comenci, the career of David Bowie and the role of worker bees ensured an entertaining, informative and compelling journey into the world of fund administration.